That average represents a 7.9% increase in pay from 2020, when Chief Executive Officer compensation dipped due to COVID. Same with fintech at $129,000. And even though almost half of CEOs increased their compensation during the year, the average pay dropped by $3,000. Case Study. How much can your startup save in payroll taxes? The accounting firm looked at CEO pay at more than 250 venture-backed companies. Get typical startup equity %. Based on what I see in the market, I'd say the range for founder CEO salaries after a seed round is between $60k and $150k, with the average/median in the range of $90k - $110k. They earn through their investments and other personal revenue-generating activities. The following year average CEOs salaries for women dropped by 30%, from $138,000 to $101,000, and still has not rebounded from that drop. The companies we used to determine this figure have raised collectively more than $2B in funding. So, your salary as a founder depends on the state of your startups cash flows and not on its profitability. While not a direct driver of cash salary, the amount of equity owned can have a psychological impact on salary expectations. Much like a competitive package for an employee, a CEOs compensation and equity stake will require negotiations this time with your investors. Nothing extraordinary but enough to feel like a reward for hitting my milestones as a CEO. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. How Much Should You Pay Yourself As A Startup Founder? One of the most common questions CEOs ask us at Kruze Consulting is: How much should my salary be? Since the Kruze team helps run startups books and payroll, its natural that wed get this question. Determining how to properly compensate employees at a startup is also a tricky task. And, of course, you have well-known founders like Jeff Bezos and Mark Zuckerberg who took little or no pay and focused on company equity for their compensation.. Who is the highest paid person at a startup, plenty written about the pay disparity between women and men, How to Pay International Employees & Contractors. You are probably eligible, Hiring veterans and felons? CEOs are always on duty, and startup CEOs are even more in demand than the leaders of mature businesses. The following is a guest post by Chris Sheehan. I would like more of this start up articles as I just subscribed to your platform. But bringing in non-founders takes actual dollars and requires confronting these tough questions: how much money do we have? Build relationships, manage a fundraise and build your business. The firm reports its figures based on an anonymized dataset comprising more than 250 startups. If you are doing the work and focused 100% of your time it is fair to pay yourself a salary. Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. In my experience in New York, for seed round startups, founder salaries tend to be in the range of $75,000 $125,000, with the occasional outlier in both directions. Capital gains is what you should strive for and this will happen only if you invest enough time and resources in the company. In 2019, before COVID, startup CEO salaries averaged $142,000. Hardware companies tend to require larger than average amounts of venture capital funding to get to a meaningful size. Startup Founder Salary Guide: How Much To Pay Yourself? Some families live on that," says VC Sean Owen. As companies mature, its typical that a compensation committee is formed by non-management board members. However, the average hides some interesting nuances which may be driven, in part, by changes in the fundraising environment in late 2021/early 2022. A finance enthusiast, literature beau and lifelong learner. As most CEOs and founders know, launching a startup means working long hours, dedicating time and thought to the business success. WebWe used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. Industries and different verticals can lead to varying salaries. This will help you avoid future hassles. Sequential rounds gave me a small bump in salary. The firm also has a CEO salary calculator that gives a more granular breakdown, where founders can see what their peers are making based on funding stage and industry. So it does pay to be good at fundraising! Start your search now on this startup guide. The following data is from the Kruze Consulting 2021 Startup CEO Salary Report:, While the industry certainly has an impact on a CEOs salary the stage and capital raised seem to have the largest impact on a startup CEOs salary, Using the same report, Kruze Consulting 2021 Startup CEO Salary Report, as above you can see that the capital raised greatly impacts a startup CEOs salary., Presumably, as a startup raises more capital they are growing as a company. So, a high founder salary sets a high baseline for others as well. What are you waiting for? It discovered the salaries are up 2.7% compared to 2021 well below the How to Calculate Your Startup Founder Salary? Although a huge inflow of cash means that the founding employees can take more money home, other discussed factors also come into play. Series B CEOs are paid, on average, about $250,000 to $260,000 - but once again, there is a tremendous range of compensation based on the industry, amount of funding raised, etc. Market value for equity is dynamic though and the necessary points to attract an individual employee can vary. If the investment is up to $2.5 million, the CEOs salary should be $125,000. Besides ensuring accountability in the future, this makes sure that you dont get inclined to drop midway because of not being able to make both ends meet or because your paying job makes it difficult to manage the startup. This tool can help founders estimate reasonable pay based on the amount of capital that theyve raised, the stage of their business (Seed, Series A, B, etc. You may be eligible, CA hardware startups doing R&D can pay less sales tax, Eligibility requirements are challenging for most VC-backed companies, Experts in raising capital and working with VCs, Venture Debt fundraising advice for VC backed startups, Experience helping funded startups navigate the M&A diligence process, High quality 409A's at a discounted price, Kruze's clients raise $1B+ a year in VC funding; this checklist will help you prepare. Of course, read our answers to the two logical follow up questions: When can a startup CEO take a raise - well tell you what the data says! Meanwhile, those of SaaS companies made on average $113,000 in 2018, which rose 7% to $121,000 in 2019. Kruzes clients have raised over $500 million in venture capital in the past 12 months, and are market leading Saas, software, eCommerce, eHealth and FinTech startups. When you build something of value and valuations are going up, you wont mind doing a small secondary. CEO pay varies by a number of That comes in the form of common stock. Tell us what you think about our article on startup founder salary in the comments section. Most early-stage, non-CEO founders are often paid about the same amount as the CEOs, so founders can use this to estimate compensation as well. Included in the equation that VCs use to make investment decisions is CEO salaries, and experienced startup CEOs realize that. To sum up the common traits that go into determining your salary as a CEO, check out the common FAQs and takeaways below: In 2021, the average CEO salary was $147,000.At the end of the day, it is entirely dependant on the business, industry, and lifecycle. In practice we have found that if you only ask one question, ask that. So, its better to invest $45K and let the additional $5K stay in your bank account. With that being said a salary is what ultimately can be the factor that determines if an ideal candidate will jump ship to join your company. When two sides in a negotiation cant come to a deal, its often because the two sides dont have a clear enough view of what each others alternatives are if they cant agree, Tim Jackson writes. As a company matures and grows, so does the salary of the CEO. When a seed round raises $5 million instead of $500,000, the temptation to excessively hire and spend increases significantly. The Columbus, Ohio-based startup also recently closed an oversubscribed $4M series seed round led by Tamarind Hill, a venture capital firm investing in tech-driven See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. We would advise founders to adjust their compensation as their company raises increasing amounts of funding. Richard had just raised his first round of funding. Additionally, you can read a opinion piece by Scott Orn, Kruzes COO, about what salaries early-stage founders should take after theyve raised funding. $130,000 per year. potential bonus money of $0 - $100,000 and equity (ranging from less than 1% - 20%). Theyre responsible for fundraising, reporting to the board and other stakeholders, providing direction to the company, and making operational decisions. "If you're going to disrupt the status quo and beat the competition, you're not going to do it by playing their game.". Even Amazons founder, Jeff Bezos earned around $81,840 as a salary in 2020. Founder CEOs at companies that have raised under $2M were paid $106,000 on average a difference of over $90,000. Are you still an early-stage venture, or have you matured? One of the most common questions we get from founders is what their salary should be after they raise funding. Feedough is the one-stop resource for everything related to startups. When we look exclusively at Seed and Series A Chief Exec salaries, the difference in pay between men and women practically vanishes. Related Resource: How to Fairly Split Startup Equity with Founders, In their helpful guide on employee equity, Gusto evaluates the decision to issue stock options, the chance to buy stock at a certain price, and restricted options, the right to buy stock under specified restrictions. At the seed stage you should have a reasonable salary based on your location. EdTech and Hardware startups saw the biggest declines in CEO salary and eCommerce startup CEO salaries went up the most in 2020. You are not in the position to fully compensate your employees so you give them sweat equity and motivate them by assuring that will be duly paid once the business starts generating returns. To help answer that question, we analyzed CEO pay at over 250 seed and venture-funded startups. Having the above questions answered will help. Markets that are receiving more funding and exiting at higher clips generally warrant a higher salary. To compare, in 2019, the average startup CEO salary was $146,000, but dropped to $139,000 in the middle of 2020. CEO founders sometimes ask me for guidance on what is market for salaries in a seed stage startup. We are currently ranked as the 13th best startup website in the world and are paving our way to the top. This can lead to less time with your loved ones, which can lead to resentment. Earlier this year, this issue presented itself when a client was the lead investor in a Series A round of about $2MM at a $4MM pre-money. How does CEO pay vary by the amount of venture capital raised? Another study by Kruze Consulting found that the average startup CEO salary was $146,000. Resources and best practices to help investors manage and communicate with their portfolio companies. Lets dive into why we think there are notable difference by industry. Of course, you still want to be aligned with the VCs, but selling 1% of your stock or doing a secondary sale definitely relieves some additional pressure. The idealistic view says that startup founders must take risks and should not be rewarded unless their company starts making money. Some families live on that," says VC Sean Owen. Early employees usually come in shortly after a seed round, and seed round valuations average about $5.3m. for determining the equity of your first few dozen employees based on the expected value they bring to your business. It discovered the salaries are up 2.7% compared to 2021 well below the national inflation rate. However, our research is meant to aid your own, and we are not acting as licensed professionals. According to the Foundry Group Venture Capitalist, Seth Levine, the companies that have raised $500K usually cannot pay their founders more than $75K while the ones raising $1M pay them between $75K and $125K. The trend of increasing compensation being tied to increasing levels of capital raised persisted - as expected. Even Amazons founder, Jeff Bezos earned around $81,840 as a salary in 2020. For companies with total funding of $2 million or less, average CEO salaries increased just $5,000 in 2019. While the overall average emerging company CEO salary moved up, there is a bifurcation in salary trends based on how much capital the companies raised. Look at your competitors and determine what they are paying an employee in a similar role. Certainly, there are a few other factors that will go into a startup founders salary as well. Weve found that CEOs in some industries have higher average salaries than others. This chart breaks down seed funded CEO salary by industry: : The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. WebAt the seed stage you should have a reasonable salary based on your location. I know of a couple of companies I am invested in where the founders didn't pay themselves anything for quite a while as they were building the foundations of their product. This year, we took it up a notch and analyzed data from more than 250 venture-funded companies. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. You dont want to walk away from a tough negotiation having damaged your relationship with investors on your own compensation or shown irresponsibility when proposing packages for early employees. It believes in uncertainty being a key factor in entrepreneurship and that constant pay may damage the whole idea. Transparency and preparation are key. Do account for salary baseline and tax here. That comes in the form of common stock. Another influencing factor is how long the company has bootstrapped prior to the seed round and how much were the founders getting paid during this time. Even giants like Google and Amazon took years before becoming profitable and even then, their founding workers take salaries. Chris is a seed stage VC and angel investor at CommonAngels. According to estimates by 80,000 Hours, for example, startup founders in Y Combinator pay themselves around $50,000 in salary. Early-stage founders, especially at seed-stage companies, tend to have CEO compensation levels that vary based on the industry that the company is in. According to our founder and CEO of Kruze Consulting, Vanessa Kruze, this years data indicates that startup CEOs are making around 10% more than last year, which is to be expected since funding rounds increased in size year over year.. How Much Should A Startup Founder/CEO Pay Herself? I'm not sure that it's a leading predictor of success, but it certainly is a very important aspect at the seed stage because cash is so precious. As already mentioned, founders are paid only when they work as employees, not because they started the company. See our full report for CEO pay bands. Weve kept these previous salary analyses below. Compute the amount you need each month, week or probably every two weeks to get by and that will be your salary. Affordable Monthly Bookkeeping for Startups, Key terms, tips and tricks, free financial models, taxes and more, Kruze is a leader in bookkeeping services for startups, We get your startup ready for the VC process, Projections, budgets and FP&A help for seed venture funded companies, Outsourced CFOs to help manage your growing startup, Industry specific expertise in bookkeeping, tax, FP&A and beyond, Kruze is a leader in startup tax filings, advice and more. A more mature space leading to a higher salary. So, ask only for the amount that you need. The reason why a few big corporate founders and CEOs dont take a huge salary is that it isnt their only source of income. We analyzed the pay of over 250 startups - and the average startup CEO pay is $146,000, up 5% from the prior year. You may hire an accountant for assistance. It is 50-hours workweeks, endless sacrifices, and years of little or no income from a business that demands numerous resources. The salary amount, frequency, and the way you withdraw that money affect your tax amount. Every stakeholder of the startup often needs direct contact with the CEO, and startup CEOs cant delegate everything. The largest growth appeared among companies who raised between $5-10 million among this group, average CEO salaries jumped 12% from $145,000 in 2018 to $162,000 in 2019. The percent equity owned by the CEO post the seed financing varies as a function of not just the size and terms of the seed round, but quite significantly, by the number of founders and how equity is divided up between them. David Rose agrees. "In my experience, that fact pattern (a pair of founders, $500K seed round) would typically see The average startup founder salary in the seed round is $100,000. However, at all other levels pay is more or less flat to up quite a bit. This benchmarking will help you figure out your opportunity cost, that is, the amount of salary money you have forgone to start your own company. As weve seen in the past, biotech and pharmaceutical companies tend to have the highest CEO compensation, with seed funded companies paying their Chief Executives $161,000. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. Ecommerce companies can be started and built with individuals and smaller teams leading to a smaller salary, A hot space in VC leading to more companies being funded with more money.. This is entirely up to the startup or founder. Founders of bootstrapped startups dont need to pay themselves. In 2022, chief executives at early-stage companies that have raised over $10 million in financing were paid just under two hundred thousand dollars a year, $199,000. Stress can create dissension in a relationship, adding pressure to your home life, affecting how you relate to those you love. Not paying yourself enough can turn you into a bad decision-maker. The following chart shows what happened to the CEOs who reduced their pay during COVID by the end of the year. Talk to your board upfront about the salary. When two sides in a negotiation cant come to a deal, its often because the two sides dont have a clear enough view of what each others alternatives are if they cant agree,. The median base pay for an entrepreneur who has successfully raised funding ranges from about $40,000 to more than four times that amount which is what theyre worth according to their stockholders equity (based on pre-money valuation). When should a startup make its first ops hire? That average represents a 7.9% increase in pay from 2020, when CEO wages took a COVID-19-related nosedive. 3) Excessive hiring and spending. WebIn my first start-up, we raised $9m in our seed round -- a large seed round, but the times were different. The 2018 Startup CEO Salary Report was created by Healy Jones, Senior Consultant Alex Janeck and Staff Accountant Litzy Yang. by using the valuation of your last financing round or the most recent offer you received to purchase your business. As great as it feels to receive money out of your own business, it is usually impractical and will just lead to a portion being lost in taxes. The more investment a startup attracts, the more its funder can afford. Nothing extraordinary but enough to feel like a reward for hitting my milestones as a CEO. In 2018, CEOs of hardware startups had an average salary of $118,000, which rose 14% to $135,000 in 2019. Your salary also depends on the amount you have raised. Thiel was hesitant to answer, but eventually said $100-125k. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Spiegel, and Jack Dorsey taking a $1 salary. Filter by role, location, stage, startup size. What's the average salary for CEOs from funded startups? In 2022, female CEOs made $20,000 less than males. An interesting perspective. This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. This is an especially important question to answer when youre trying to hire your first employees. *Who is the highest paid person at a startup - see who really gets (cash) compensation at an early-stage company! At a 2,000,000 valuation, Seed Legals found that the average founders salary was 25,000, rising to 52,000 and 80,000 at 4,000,000 and 6,000,000 respectively. Market value for equity is dynamic though and the necessary points to attract an individual employee can vary. While the spread of compensation by stage of financing (i.e. Startups with $10 million or more in funding saw their average Chief Executives pay rise 8% from $160,000 in 2018 to $173,000 in 2019. If the company raises a Series A round, its typically to see seed stage salaries adjusted upward. On the other hand, you need to keep cash in the bank and appease your investors and board members that youre extending responsible offers. Therefore, the assessment of your companys present state is somewhat important when determining your salary. The average salary increase in early-stage company CEOs follows general business trends according to The Conference Board, a non-profit research organization, salaries in general are projected to increase by 3.9% in 2022. Interested in other data on startup spending? Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. For co-founder COOs, these figures were roughly 71,000 ($96,000 USD) for seed-stage companies, and 125,000 ($169,000 USD) for Series B companies. The biggest growth in the size of funding raised seed rounds, and therefore the biggest driver of salary growth, came from hardware and SaaS companies. CEO Salary by Total Funding Raised - 2022. Founders are paid only when they work as employees. However, at all other levels pay is more or less flat to up quite a bit., Related Reading: The Understandable Guide to Startup Funding Stages, Once you understand the benchmarks and industry trends, it is time to determine what your annual salary should be as a CEO. David Rose agrees. Case Study. Expect us to publish future studies on other startup executive pay. Founders of funded startups may start to pay themselves provided that they are on the payroll. The VCs set my salary without discussing or consulting with me (I know, weird, No need to stifle reasonable human aspirations but also dont expect a lavish lifestyle when you own a growing company. The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. Search by stage, location, sector and more. Our analysis backs this up, but its important to mention that there is no single factor that influences this decision. Has covered the wider aspects. How To Make An Infographic: Step-By-Step Guide, 10 Proven Ways To Make Money With Your Car, Presentation Tips: 11 Simple Yet Effective Strategies. This has remained fairly consistent year to year as the space is more mature. In other words, although founders do not deserve salaries, whoever is on your startups payroll should be paid. The firm handles all things Accounting, Tax, Finance, & HR: interim CFO Consulting, financial modeling, annual taxes, venture debt consulting, 409A reporting, bookkeeping, AR/AP, and Seed/Series A/B Fundraising Preparation. As you would expect, startup CEO salaries vary by the amount of venture/seed funding that the companies have raised. We are strong advocates for CEOs and founders paying themselves a fair market salary. Series A CEO Pay Again our In the Kruze Consulting report on 2021 CEO salaries, the team surveyed over 250 startup leaders and found salaries have slightly increased. E-commerce founders saw a significant increase over last year, with an average salary of $141,000 presumably because the sector has seen a great run of successful results, partially due to a downtick in the retail sector and a customer focus toward buying online. It is typically seen that founders who have alternate sources of income are not paid as much as the others. It [a low salary] aligns interest with the equity holders. However, it doesnt want you to take a modest salary and extract the leftover amount as dividends as the latter are taxed lower. Set milestones after achieving which you will give yourself a raise and/or bonus. Decide how much of their total compensation you would like to pay in cash (AKA their salary). If it is set at a high level, you end up burning a whole lot more money. Leading into 2021, the female leaders moved their salaries up over $30,000 - however, the gap between male and female CEOs salaries did not close vs 2019. This year, we expanded the data to over 200 of our seed and venture-backed clients and found that in 2019, CEO salaries rose to an average of $142,000 annually, nearly a 10% increase. Getting someone to join your dream before it is much of anything is an art not a science., Much like a competitive package for an employee, a CEOs compensation and equity stake will require negotiations this time with your investors. Based on what I see in the market, I'd say the range for founder CEO salaries after a seed round is between $60k and $150k, with the average/median in the range of . You need to be on the businesss payroll for that. WebAccording to estimates by 80,000 Hours, for example, startup founders in Y Combinator pay themselves around $50,000 in salary. Brex vs Ramp - Which card is best for startups? Firstly, and most obviously, companies with more funding are better able to pay their CEOs. $276k Is the Median Startup CEO Salary for a Very Successful Company. Seed stage salaries - for companies that have raised less than $2 million in total funding - seem to be still recovering from the COVID crisis, and the overall pay there is down from $120,000 in 2019. Another study by Kruze Consulting found that the average startup CEO salary was $146,000. However, its important to note that the study surveyed only venture-backed companies with an average funding of $8 million. Below are some of the factors that may influence a startup CEOs salary: My team and I handle payroll, taxes and the accounting for seed and venture-funded startups, and we analyzed CEO pay at over 125 startups; most of them in Silicon Valley.
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